Digital marketing is an integral part of any online businesses success. Without a strong digital marketing strategy, there is no real way to have your businesses voice heard over the noise of your competitors. In order to have a strong digital marketing strategy, it’s important to explore all of the different avenues, such as SEO, PPC and paid social media, in order to find a completely bespoke way of getting people to click on to your website.
In order to find the best success, you must collect the data and analyze things that are going well and others that aren’t going well. Digital marketing is a science and the data is the key to understanding better website performance and a higher conversion rate. Once you have identified what works well for your website, tailor your strategy to maximize your success.
All great digital marketing strategies need to comply with Google updates and algorithms, in order to avoid any penalties being enforced on the website. One of the most important aspects of a website is the content that goes on it. Content play two very important roles on your website, the first (and the most important) is that it informs customers of different services and products that are available on your website. Secondly, the content on your website can be optimized for SEO purposes, which will help to increase your visibility between the two.
The two main things that Google is concerned with, is that your website provides a good user experience, i.e. it is fast loading, easy to navigate and people enjoy staying on it; and also that it has good quality, informative content that your users can interact with. You may be wondering at this point, what exactly is an interactive digital marketing strategy?
What is interactive digital marketing?
An interactive marketing strategy considers the user experience that a website’s audience will have and adapts to suit the individual. One of the most common interactive digital marketing techniques is to introduce interactive and intelligent content onto your website/ your client’s website.
For example, if a new visitor landed on your website, there would be different content compared to the content that is displayed for a returning visitor. There needs to be a better understanding of how users interact with the content on your website and delivering fresh information to returning users will help to keep people interested in your website, products, and services.
Interactive content is an excellent way to make sure that you are keeping people interested in what you do and that you are adhering to Google’s preferences and standards.
Drive awareness and improve user experience:
Interactive content is the better way to educate, entertain and engage your audience. This kind of content adds more value to your website user, as this enables more personalized, user-focused experience from start to finish.
Content marketing has become a much more interesting and valuable resource as AI technology has been introduced into the market. AI technology allows for live data analysis, which can provide the information which allows you to introduce relevant and interactive technology into your digital marketing strategy. Artificial intelligence helps you to get a better understanding of what your website users need and can event gage your content strategy for you.
Delivering a website that has a better content strategy will help to secure better brand awareness and will improve the user experience of your website. Once you have created a platform that can answer all of your user’s questions based on your actions, you will find that more people will inquire about your services, or will purchase your product. This content strategy will help you to gain a competitive edge and will help to bring an overall successful digital marketing strategy in 2018.
Alice Porter is a technology and digital marketing writer from Manchester. All of her information for this article was sourced from Apadmi.