How to Design Social Media Images for Brand Recognition

Social Media Branding

People across the world spend more than half of their waking hours on social media platforms. It is a perfect place to make your brand.

But you cannot just throw some social media images and expect business to start rolling over. The logos, colors, and fonts in social media images can greatly affect your brand image. You can build a social media success story only with proper branding strategist and designing images apt to it.

Don’t know how to do this? Discover the ways to make fantastic visual content and social profiles to reinforce your brand and grab your audience’s attention!

Create Harmony Between Cover Images and Profile

Consistency is essential for recognition and lasting success. You can use the traditional logo of your company or add small design variations to it for every social media image. This would maintain online brand recognition. Your brand presence must be high and people must recognize it from your logo.

Consider the example of famous Lululemon Athletica that uses a version of its basic red logo to maintain consistency across all social platforms. You can create a harmony between your cover photos and business profile on social media platforms with the perfect balance of graphic elements, like images, text, and color.

Just select a cover photo complementing your business profile image.

Quick Tip – If you are unsure about your custom cover image for a perfect match to your profile picture, using a color picker tool to fetch color hex code can be of great help. With this 6-digit code, you can identify the perfect color match for the image and profile page.

Make Consistent Use of Watermarks

Define in prior the guidelines to address the placement and size of your business logo or icon, which you will use with the images. Inconsistent logo designs can look sloppy.

A good example of this is the logo from H&M, which is of same proportion and the same location in each photo. Maintaining such consistency is good for the overall brand recognition.

Quick Tip – Avoid placing your logo close to the edge of the image. Rather, leave some white space around to make it more intentional and clear.

Select Appropriate Colors and Fonts for Effect

Colors, images, and fonts are the primary visual elements that decide how people would perceive your brand on social platforms. Each element defines different goals and choices.

Fonts can be loud, thin, bold, and delicate. You need to select a spectrum that fits well with your company’s persona. While it is essential to limit font usage to two or three types, but you can break this rule on an occasional basis.

Consider the example of Havaianas that uses creative fonts on social platforms to reflect the playful and fun nature of its company.

Each color and image evokes a different feeling. Hence, you can select the color and images considering the types of feelings you want to showcase. For example, cheerful and bright colors are ideal for promotions, sophisticated and bold colors are ideal to portrait your staff.

Design Templates

Each social platform has its own dimensions for image optimization. Creating individual images for each platform can be time-intensive. Even creating a single image to share across distinct platforms can consume lots of time.

To avoid such fuss, you can cut down your design time and maintain consistency throughout by creating templates for different types of posts you share on a regular basis. Create multiple templates to accommodate varieties of content. For example, you can create templates for industry tips, contests, event posts, and other stuff.

A single template is easily recognizable to the audience and time-saving to you.

Let Images Emote the Meaning and Relevance

Visual content is more appealing and explanatory to the audience as compared to textual content. Hence, it is no surprise that people respond much quicker to great designs.

Showcasing updates through pictures is an excellent way to be creative. Let there be more visual content and fewer words. Let images, colors, and backgrounds convey your message. If your design background is compelling, then placing less text on the image will do the work.

A good design does not mean that you need to use bold and bright elements. Even simple and subtle elements with proper meaning and relevance will do the business. And in most of the cases, if your picture is absolutely perfect and emoting then you can avoid using any textual content over it.

Wrapping Up

Well, folks, there are billions of people active on social platforms every day. Using your visual images as a powerful asset can drive more leads and potential customers to your business.

Use consistent colors and fonts to your existing brand to boost your business recognition beyond the usual dimensions. No matter which platform you post, your audience must be able to recognize your exclusivity immediately.


Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Brand Strategy Consulting.