According to the latest surveys, the importance of voice searches remains intact and, over 50 percent of searches are voice searches. When it comes to Search Engine Optimization techniques, change is the only thing that is constant. Noticeably, it’s difficult to compete with these ever-evolving SEO algorithms and trends, so to get proper results it’s important to adopt them in a short span of the interval.
So, with the passage of time, the voice recognition feature is also making a different market. The ease of use and convenience that voice recognition feature offer to users for searching something on the social media is less frustrating than normal searches. Primarily, there would be few voice searches every week by every individual on an average. But at the time, the searches have augmented 4 times. So, this concluded that the importance of voice search remains integral in the upcoming years. In today’s post, you will get a brief look at how businesses and marketers can develop various SEO strategies with voice search in mind.
What Is Voice Search?
To start getting your website pages optimized for voice search, you need to know what Voice Search is and how actually it works. Voice Search, it is a function that allows users to search Google, or other search engines, through spoken words, phrases or voice commands, rather than typing. This Voice Search can be used by both desktop and mobile users. In some instances, there is the slight difference in between the regular typed search and spoken voice search query commands. If you are worried about how to optimize your website for voice search results then, follow the below-listed website optimization strategies:
What Devices Use Voice Search?
So, what devices can we use to access voice search? Here is a list of common smart-devices which allow for voice search:
- Google Home
- Android Phones
- Amazon Echo
- Google Assistant
- Tablets for iPad
- Tablets for Android
- Microsoft Cortana
What this means, is SEO professionals now need to know the best SEO practices for optimizing your website for voice search, according to each device.
What are Voice Search Best Practices?
Emphasis on Long-Tail Keywords
As we have previously covered the fact that general public use more “natural” way of searching things than typing process, so targeting long-tail keywords is a must option to gain the attention of potential users. To accomplish this, you just need to know “how people speak.” Or what kind of keywords they might use? For this, you have to connect with your target audience and adjust your keywords accordingly as it is more about real speech and less about keyword variations.
Focus on the Local SEO
Suppose you are in “Vancouver” and you need to find the “best restaurant in the Vancouver City”. When you type your query into Google search bar, it will show you localized results. It means there is a massive significance of the local SEO if you want to upsurge the speed of lead generation.
Mobile-Speed and Indexing
As users use various mobile devices for internet surfing, you should make certain that visitors don’t encounter any sort of issue while using your website on the mobile device. So focus on your website optimization process for a mobile-first approach.
If you don’t have a mobile website already, consider creating a mobile version of your website so that you can effortlessly meet the needs of visitors.
As the world of Google algorithms and updates search continues to evolve, marketers must learn innovative strategies to stay ahead of the crowd. Follow the tips mentioned in the post as the volume of voice search will hit the roof in 2018. So, don’t be lazy in adopting the latest SEO trends. Well, if you are not efficient in this part you can also connect with a digital marketing institute that offers you with SEO training in Noida. The training program helps you in boosting up your skills and knowledge related to SEO in an efficient manner.
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