Real Estate SEO Tips

SEO for Real Estate Marketing

Optimizing your Real Estate website for SEO is an Organic way to drive traffic to your website. Developing an SEO strategy and implementing an SEO plan will help target the keywords your Real Estate Agency would like to rank for. Ranking in the #1 positing on Google gets you 33% of the traffic, so working your way up the rankings will naturally increase your site traffic.

Here are 5 simple SEO tips to help your Real Estate website increase in search ranking.

1. Keyword Research

Keyword research is an essential step but often overlooked when new or amateur developers/SEO strategists implement SEO. If this is your first time implementing an SEO strategy, make sure to start with keyword research!

Using Google Keyword Planner or Moz, begin researching keywords closely aligned with your niche, looking for high volume but low difficulty/competition. Although it may be easy to rank for a keyword with no search traffic, it’s best practice to target keywords with monthly search volume. In addition, a word keyword may receive millions of searches a month but it is most likely very competitive. Look for the happy medium, many times these are two or three word keywords or long tail keywords with low competition and medium to low volume.

2. Title Tags

Title Tags are the most important thing you can do to increase your keyword ranking in search engines. Title tags should be between 60 and 70 characters. The most important keyword you are targeting should be at the beginning of the title tag.

New Homes for Sale in Branford CT | Single Family Homes for Sale CT

This title tag uses Google best practice because it is 67 characters, under the maximum of 70 characters. Also, this title tag starts with the targeted keyword “New Homes for Sale”.

3. Meta Descriptions

Meta descriptions are also extremely important. Although they do not directly impact the search results, meta descriptions are important to attract a searcher browsing the search results. Meta descriptions should be between 150 and 160 characters. Meta descriptions should also contain unique descriptive information or a unique snippet of text from the page.

4. Content & Blog Posts

Once on-site SEO has been written, look through all your existing copy and look for pages where you can optimize the content. If the content is slim or missing, consider writing new content and inject the content with specific keyword you’d like that page to rank for. This page is likely different from other pages, so consider using different keywords. This will increase the keywords you rank for, helping you capture more visitors.

Once existing pages are optimized, consider building new pages focusing on the specific markets your real estate agency caters to (i.e. commercial, residential) or create pages base on geographic location while continuing to use the keywords you’d like to rank for. And don’t forget to write title tags and meta descriptions which support the keywords you are targeting in the content for these new pages!

5. Target Location

It’s absolutely essential to target location in a successful real estate marketing strategy. Include the location in all title tags, meta descriptions and content. This will increase the likelihood your website or the page will rank for the keyword when a person in the area is searching for the keyword and when a keyword with the geographic location is searched.

New Homes for Sale in Branford CT | Single Family Homes for Sale CT

Notice, “in Branford CT” follows the keyword we are targeting. This way our page will rank when people are searching for “New Homes for Sale in Branford, Connecticut.”

For more information on title tags and meta descriptions, check out this blog post.

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